About us

R1 (4)Cause Action Ltd was founded by Richard Donaldson to support clients increase their effectiveness and make it easier and more attractive for their audiences to take action.

Drawing on expertise in social marketing, behavioural economics and organisational leadership and design, Richard has over fifteen years’ experience of transforming the performance of value-led organisations through researching, devising and implementing successful behaviour change strategies.

His previous roles include Chief Executive of ORBIS UK, an international charity dedicated to saving sight worldwide, and Executive Director of Marketing and Fundraising at Asthma UK.

In order to provide the right mix of skills, knowledge and experience for clients, Cause Action forms bespoke teams of experts to work on projects. This also allows us to keep costs down as there are no expensive overheads to pay.


Our partner organisations

We also have organisational partnerships that allow us to access certain skills and resources.

We work closely with a superb design agency Open Associates, who are experts in delivering effective visual communications solutions for their clients, online and in print. “Richard is that rare breed – a deep thinker who retains the mental agility to be creative. His commitment, passion and enthusiasm for achieving the best possible outcome for any project is infectious to those he works with. Articulate, inventive and a great listener Richard leads through building consensus and forging productive working relationships.” – Barry McCann, Owner – Open Associates


We also partner with qualitative market research consultancy Skyrocket to generate practical insight so we can truly take the perspective of our audience. Skyrocket take an innovative approach to developing realistic qualitative research solutions using group discussions, depth interviews, accompanied shops and, for a project we worked togther on for NHS West Sussex on alcohol related harm, social media. “I have worked in partnership with Richard on a number of behaviour change projects. Richard’s expertise in this area is impressive and was invaluable to my research analysis and recommendations, I would not hesitate to recommend his work.” – Becky Williams, Founder and Director – Skyrocket