Reducing risky alcohol behaviours

We supported NHS Stoke on Trent (now part of City of Stoke on Trent Council) to evaluate the effectiveness of an intervention to reduce risky alcohol behaviours. Using our recommendations the team are developing plans that more clearly focus on a defined target audience and specific behaviours, and exploring how existing services and products can be adapted to encourage the audience to take action.

Increasing the number of people making their homes Smoke Free

Cause Action also supported City of Stoke on Trent to develop a new intervention to encourage people to keep their home smoke free. We used existing research to identify the benefits and barriers to change and supported the project group to define their target audience, develop and pre-test intervention concepts and messages, brief front-line health workers to refer into the scheme, and develop an evaluation plan.

“Richard’s expertise has been invaluable in helping us ensure our health interventions are planned from the audience’s perspective and benefit from practical behaviour change principles. We appreciate his pragmatic and accessible style, and the fact his insight and support have given our projects focus and momentum.” Claire McIver, Senior Health Improvement Specialist, City of Stoke on Trent.


Reducing sun bed use amongst teenagers

We worked with the Dorset Cancer Network to design and implement a new project to reduce sun bed use amongst teenagers in Weymouth. A thorough research process, including depth interviews, revealed key insight on which the “Dorset Dazzle Don’t Frazzle” pilot iwas developed.

The project involved face to face sessions, social media and promotional activity within the college to communicate the risks to one’s appearance of using sun beds, personalise the issue using UV photography to show current skin damage, and lower barriers to self-tanning through demonstrating how to best to apply a variety of products and providing samples.

As a result of the pilot 92% of students who took samples to test reported they were happy with self-tanning as an alternative to sun beds.