Planning behaviour change

Building your organisation’s capacity

Cause Action works with clients to develop the skills needed to cost-effectively develop and deliver behaviour change programmes in house, reducing the need for external suppliers.

We have trained staff in a range of organisations in the public and voluntary sectors including the Department for International Development (in Vietnam), The Charity Commission, The Money Advice Service and several local authorities and NHS organisations.

Richard, our Director, devised and wrote the content for The National Social Marketing Centre’s online training course and has taught behaviour change principles at the University of Brighton, the University of Greenwich and Universitat Pompeu Fabra, Barcelona.

“Thanks to Richard’s lecture our students’ knowledge of, and confidence in, evaluating social marketing and behaviour change projects has increased. It is a subject students can find challenging, but they clearly enjoyed and got a lot out of Richard’s upbeat and engaging session.” – Philip Holden, Course Leader, Marketing Communications, Critical Marketing and Social Marketing – The University of Greenwich


Face to face training

All our training is tailored to your particular needs. We provide half day workshops on specific subjects and full training programmes covering the whole behaviour change process.

Participants receive practical resources and planning tools to use in their own projects.


“Learning by doing”

This approach combines face to face training and implementation advice for project staff during key stages of a live behaviour change project.

“Learning by doing” provides a concentrated and sustained level of support to ensure that a behaviour change approach is effectively implemented and that capacity is built within the team so participants can apply concepts and skills in other areas of the organisation.

This approach has the additional benefit that training happens at the point in the project when it is most relevant so participants are able to practically implement their learning straightaway.

A “learning by doing” approach enabled four local authorities to deliver a project to reduce energy use in schools (more here).